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subject:"Konsumentenverhalten"
~person:"Ko, Yong Jae"
~subject:"Profisport"
~subject:"Sports marketing"
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Konsumentenverhalten
Profisport
Sports marketing
Sport organization
9
Sportorganisation
9
Sportmarketing
8
Professional sports
7
Consumer behaviour
5
Arbeitsgruppe
4
Team
4
Brand management
3
Markenführung
3
Social Web
3
Social web
3
Sport
3
Sports
3
Community
2
Football
2
Fußball
2
Gemeinschaft
2
Reputation
2
Team identification
2
USA
2
United States
2
Website
2
brand community
2
group perception
2
Beziehungsmarketing
1
Brand image
1
Computerspiel
1
Confidence
1
Corporate reputation
1
Dienstleistungsqualität
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Firmenimage
1
Fuzzy set qualitative analysis
1
Game outcome
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Ko, Yong Jae
Lang, Markus
28
Dietl, Helmut
19
Humphreys, Brad R.
14
Franck, Egon
13
Anagnostopoulos, Christos
12
Breuer, Christoph
12
Madden, Paul
12
Budzinski, Oliver
11
Grossmann, Martin
11
Heere, Bob
10
Rathke, Alexander
10
Wicker, Pamela
10
Depken, Craig A.
9
Dietl, Helmut M.
9
Simmons, Robert
9
Szymanski, Stefan
9
Drayer, Joris
8
Kunkel, Thilo
8
Lock, Daniel
8
McDonald, Heath
8
Nufer, Gerd
8
Vrontis, Demetris
8
Andreff, Wladimir
7
Biscaia, Rui
7
Delia, Elizabeth B.
7
Duschl, Tobias
7
Funk, Daniel C.
7
Inoue, Yuhei
7
Katz, Matthew
7
Kent, Aubrey
7
Kim, Yu Kyoum
7
Shuv-Ami, Avichai
7
Thrassou, Alkis
7
Uhrich, Sebastian
7
Wann, Daniel L.
7
Winand, Mathieu
7
Alonso, Abel Duarte
6
Chadwick, Simon
6
Dickson, Geoff
6
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Journal of sport management : the official journal of the North American Society of Sport Management
3
International journal of sports marketing & sponsorship
2
Sport management review
2
Corporate reputation review
1
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ECONIS (ZBW)
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1
The impact of perceived team reputation on team identification in the context of european football league teams
Mahmoudian, Abed
;
Boroujerdi, Saeed Sadeghi
;
Ko, Yong Jae
; …
- In:
Corporate reputation review
27
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014512886
Saved in:
2
Do humanized team mascots attract new fans? : application and extension of the anthropomorphism theory
Ko, Yong Jae
;
Asada, Akira
;
Jang, Wonseok
;
Kim, Daehwan
; …
- In:
Sport management review
25
(
2022
)
5
,
pp. 820-846
Persistent link: https://www.econbiz.de/10014277029
Saved in:
3
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
4
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
5
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
6
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
7
Determinants of using sports web portals : an empirical examination of the Sport Website Acceptance Model
Hur, Youngjin
;
Ko, Yong Jae
;
Claussen, Cathryn L.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 169-188
Persistent link: https://www.econbiz.de/10009550109
Saved in:
8
A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin
;
Ko, Yong Jae
;
Valacich, Joseph S.
- In:
Journal of sport management : the official journal of …
25
(
2011
)
5
,
pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
Saved in:
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