Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Akira Asada, Yong Jae Ko
| Year of publication: |
2019
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|---|---|
| Authors: | Asada, Akira ; Ko, Yong Jae |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 33.2019, 6, p. 530-545
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| Subject: | brand community | group perception | spectator sports | team identification | Profisport | Professional sports | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Markenführung | Brand management | Sport | Sports | Social Web | Social web | Gemeinschaft | Community |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2018-0362 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012145793