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subject:"Konsumentenverhalten"
~person:"Lowe, Ben"
~subject:"Germany"
~subject:"Werbewirkung"
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Konsumentenverhalten
Germany
Werbewirkung
Product Placement
4
Product placement
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Consumer behaviour
3
Advertising effects
2
Brand awareness
2
Film industry
2
Filmwirtschaft
2
Hong Kong
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Hongkong
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Prominence
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Brand image
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Brand management
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Cognition
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Comparison
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Culture
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Fernsehprogramm
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Films
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Großbritannien
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Hong Kongp
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Markenimage
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Television programme
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Vergleich
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content analysis
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culture
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film
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interpretation
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Lowe, Ben
Pelsmacker, Patrick de
14
Dens, Nathalie
12
Matthes, Jörg
10
Reijmersdal, Eva A. van
10
Naderer, Brigitte
8
Chen, Huan
6
Balasubramanian, Siva Kumar
5
Hudders, Liselot
5
Russell, Cristel Antonia
5
Sung, Yongjun
5
Verhellen, Yann
5
Avramova, Yana R.
4
Boerman, Sophie C.
4
Cauberghe, Verolien
4
Chan, Fanny Fong Yee
4
Chan, Fong Yee
4
Davtyan, Davit
4
De Gregorio, Federico
4
Erenburg, Grigori
4
Gistri, Giacomo
4
Natarajan, Thamaraiselvan
4
Redondo, Ignacio
4
Tessitore, Tina
4
Uslay, Can
4
Burmann, Christoph
3
Cauberghe, Veroline
3
Coker, Kesha K.
3
Küster, Inés
3
Lehu, Jean-Marc
3
Neijens, Peter C.
3
Patwardhan, Hemant
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Petrovici, Dan
3
Pillai, Deepa
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Sabour, Nadia I.
3
Schramm, Holger
3
Schweidel, David A.
3
Spielvogel, Ines
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Stephen, Gladys
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International marketing review
1
Journal of marketing communications
1
Marketing intelligence & planning
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ECONIS (ZBW)
3
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Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
2
Antecedents of product placement effectiveness across cultures
Chan, Fanny Fong Yee
;
Petrovici, Dan
;
Lowe, Ben
- In:
International marketing review
33
(
2016
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10011540150
Saved in:
3
Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
Saved in:
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