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subject:"Konsumentenverhalten"
~person:"Schultz, Carsten D."
~subject:"Food market"
~type_genre:"Conference paper"
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Konsumentenverhalten
Food market
Brand
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Brand management
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Consumer behavior
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Consumer behaviour
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E-commerce
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Einzelhandel
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Electronic Commerce
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Food retailing
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Food trade
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Handelsmarke
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Lebensmittelhandel
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Markenartikel
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Markenführung
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National brands
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Online grocery shopping
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Online retailing
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Online-Handel
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Schultz, Carsten D.
Brüggemann, Philipp
2
Ariciu, Adrian Laurentiu
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Bloemhof-Ruwaard, Jacqueline M.
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Buisman, M. E.
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De Canio, Francesca
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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ECONIS (ZBW)
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Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
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