Shift in national brand and private label shares with households commencing online grocery shopping
Year of publication: |
2023
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Authors: | Brüggemann, Philipp ; Schultz, Carsten D. |
Published in: |
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023. - Cham : Springer Nature Switzerland, ISBN 978-3-031-32894-7. - 2023, p. 119-129
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Subject: | Consumer behavior | e-commerce | National brands | Online grocery shopping | Private labels | Retail | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Handelsmarke | Store brand | Einzelhandel | Retail trade | Lebensmitteleinzelhandel | Food retailing | Markenartikel | Brand | Lebensmittelhandel | Food trade | Electronic Commerce | E-commerce | Markenführung | Brand management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
Language: | English |
Other identifiers: | 10.1007/978-3-031-32894-7_13 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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