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subject:"Kundenbindung"
~isPartOf:"Journal of management information systems : JMIS"
~language:"eng"
~subject:"Beziehungsmarketing"
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Kundenbindung
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Journal of management information systems : JMIS
Journal of retailing and consumer services
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Journal of marketing
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Journal of marketing research : JMR
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Employer branding for competitive advantage : models and implementation strategies
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From Little's law to marketing science : essays in honor of John D.C. Little
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Frontiers of business research in China : selected publications from Chinese universities
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Handbook of research on customer equity in marketing
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Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
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International journal of automotive technology and management : IJATM
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International journal of business and emerging markets : IJBEM
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International journal of hospitality management
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Estimating network effects in two-sided markets
Hinz, Oliver
;
Otter, Thomas
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 12-38
Persistent link: https://www.econbiz.de/10012198682
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