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subject:"Language"
~language:"eng"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: subject_exact:"Publizistikwissenschaft"
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ECONIS (ZBW)
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1
The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
Saved in:
2
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
3
Dialogism and polyphony in organizing theorizing in organization studies : action guiding anticipations and the continuos creation of novelty
Shotter, John
- In:
Organization studies : an international …
29
(
2008
)
4
,
pp. 501-524
Persistent link: https://www.econbiz.de/10003739577
Saved in:
4
Exploring the audience's role : a decoding model for the 21st century
Kenyon, Alexandra J.
;
Wood, Emma H.
;
Parsons, Anthony
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 276-286
Persistent link: https://www.econbiz.de/10003742680
Saved in:
5
A mosaic of visions, daydreams, and memories : diverse inlays of organizing and communicating from around the globe
Broadfoot, Kirsten J.
;
Cockburn, Tom
;
Cockburn-Wootten, …
- In:
Management communication quarterly
22
(
2008/09
)
2
,
pp. 322-350
Persistent link: https://www.econbiz.de/10003777941
Saved in:
6
The influence of customer-to-customer interactions and role typology on customer reaction
Wu, Cedric Hsi-jui
- In:
The service industries journal
28
(
2008
)
9/10
,
pp. 1499-1511
Persistent link: https://www.econbiz.de/10003802517
Saved in:
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