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subject:"Leadership"
~person:"Brexendorf, Tim Oliver"
~person:"Jenewein, Wolfgang"
~person:"Raff, Stefan"
~person:"Vallaster, Christine"
~subject:"Corporate Social Responsibility"
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Search: subject_exact:"Behavioral branding"
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Leadership
Corporate Social Responsibility
Internal branding
9
Interne Markenführung
9
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6
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2
Leadership style
2
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2
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2
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1
B-to-B-Marketing
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Brand architecture
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Corporate social responsibility
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Deutschland
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Brexendorf, Tim Oliver
Jenewein, Wolfgang
Raff, Stefan
Vallaster, Christine
Tomczak, Torsten
10
Wentzel, Daniel
5
Henkel, Sven
4
Kernstock, Joachim
4
Herrmann, Andreas
2
Lindgreen, Adam
2
Morhart, Felicitas
2
Walter, Benjamin von
2
Ali, Mohsin
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Martens, Cheryl
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Morhart, Felicitas M.
1
Nasir, Hafsa
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
4
FIR-Edition Forschung
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of world business : JWB
1
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ECONIS (ZBW)
7
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1
Management des Mitarbeiterverhaltens bei der Transformation von produzierenden Unternehmen
Krechting, Denis
;
Raff, Stefan
;
Bernhard, Florian
; …
-
2018
Persistent link: https://www.econbiz.de/10013447218
Saved in:
2
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
Brexendorf, Tim Oliver
;
Tomczak, Torsten
;
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 337-371)
.
2009
Persistent link: https://www.econbiz.de/10003856782
Saved in:
5
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
6
Der Einsatz von Instrumenten zur Förderung von Brand Behaviour
Brexendorf, Tim Oliver
;
Tomczak, Torsten
;
Kernstock, Joachim
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 315-349)
.
2008
Persistent link: https://www.econbiz.de/10003600198
Saved in:
7
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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