//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Leadership"
~person:"Dicks, Maximilian"
~person:"Jenewein, Wolfgang"
~person:"Morhart, Felicitas M."
~person:"Raff, Stefan"
~person:"Vallaster, Christine"
~subject:"Corporate Social Responsibility"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Behavioral branding"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Leadership
Corporate Social Responsibility
Internal branding
6
Interne Markenführung
6
Personalführung
5
Führungsstil
3
Leadership style
3
Arbeitsverhalten
1
B-to-B-Marketing
1
Brand architecture
1
Brand management
1
Business-to-business marketing
1
Corporate social responsibility
1
Deutschland
1
Dienstleistungssektor
1
Führung
1
Germany
1
Industrie
1
Internal communication
1
Interne Kommunikation
1
Manufacturing industries
1
Markenarchitektur
1
Markenführung
1
Organisatorischer Wandel
1
Organizational change
1
Salespeople
1
Service industry
1
Verkaufspersonal
1
Work behaviour
1
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Language
All
German
3
English
3
Author
All
Dicks, Maximilian
Jenewein, Wolfgang
Morhart, Felicitas M.
Raff, Stefan
Vallaster, Christine
Tomczak, Torsten
10
Wentzel, Daniel
5
Henkel, Sven
4
Kernstock, Joachim
4
Brexendorf, Tim Oliver
2
Herrmann, Andreas
2
Lindgreen, Adam
2
Morhart, Felicitas
2
Walter, Benjamin von
2
Ali, Mohsin
1
Bernhard, Florian
1
Beschorner, Isabelle
1
Bookman, Sonia
1
Buschmeyer, Achim
1
Esch, Franz-Rudolf
1
Fatima, Afsheen
1
Fortini-Campbell, Lisa
1
Gudergan, Gerhard
1
Herzog, Walter
1
Krechting, Denis
1
Krobath, Karin
1
Martens, Cheryl
1
Nasir, Hafsa
1
Noor, Azeema Azeema
1
Schmidt, Holger J.
1
Zia, Shahrukh
1
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
FIR-Edition Forschung
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of world business : JWB
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management des Mitarbeiterverhaltens bei der Transformation von produzierenden Unternehmen
Krechting, Denis
;
Raff, Stefan
;
Bernhard, Florian
; …
-
2018
Persistent link: https://www.econbiz.de/10013447218
Saved in:
2
The role of social interactions in building internal corporate brands : implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10009771804
Saved in:
3
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
4
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
5
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
6
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->