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subject:"Lieferantenmanagement"
~person:"Di Benedetto, C. Anthony"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Lieferantenmanagement
Brand image
Marketing management
15
Marketingmanagement
15
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing
4
Supplier relationship management
4
Firm performance
3
Innovation
3
Market research
3
Marktforschung
3
New product development
3
Produktentwicklung
3
Betriebswirtschaftslehre
2
Bibliometrics
2
Bibliometrie
2
Business economics
2
Business network
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Business start-up
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China
2
Market entry
2
Market orientation
2
Marketing theory
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Marketingtheorie
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Markteintritt
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USA
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United States
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Unternehmenserfolg
2
Unternehmensgründung
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B2B Marketing
1
B2B marketing mix
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Betriebliches Informationssystem
1
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1
Business networks
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Business-to-business marketing management
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Aufsatz in Zeitschrift
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Di Benedetto, C. Anthony
Melewar, T. C.
7
O'Cass, Aron
7
Laukkanen, Tommi
6
Hirvonen, Saku
5
Homburg, Christian
5
Šerić, Maja
5
Bang Nguyen Viet
4
Eisend, Martin
4
Loureiro, Sandra Maria Correia
4
Barnier, Virginie de
3
Baumann, Chris
3
Calantone, Roger J.
3
Cartwright, Severina
3
Dekimpe, Marnik G.
3
Eisingerich, Andreas B
3
Foroudi, Pantea
3
Geyskens, Inge
3
Gil Saura, Irene
3
Glynn, Mark S.
3
Gray, David
3
Guo, Chiquan
3
Lim, Weng Marc
3
Lindgreen, Adam
3
Mirzaei, Abas
3
Silva, Rui Vinhas da
3
Srivastava, R. K.
3
St. Davčik, Nebojša
3
Terho, Harri
3
Tikkanen, Henrikki
3
Ulaga, Wolfgang
3
Wang, Yong Jian
3
Abril Barrie, Carmen
2
Aggarwal, Himanshu
2
Anabila, Peter
2
Anees-ur-Rehman, Muhammad
2
Baghi, Ilaria
2
Bahreinizad, Manizheh
2
Bajpai, Naval
2
Bamfo, Bylon Abeeku
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
2
Past, present, and future business-to-business marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
3
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
4
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
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