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subject:"Lieferantenmanagement"
~person:"Foroudi, Pantea"
~subject:"Brand image"
~subject:"Marketing"
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Lieferantenmanagement
Brand image
Marketing
Marketing management
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Marketingmanagement
16
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6
Markenführung
6
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4
Firmenimage
4
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3
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Foroudi, Pantea
Kotler, Philip
80
Bruhn, Manfred
34
Meffert, Heribert
27
Keller, Kevin Lane
26
Homburg, Christian
23
Kerin, Roger A.
23
Pepels, Werner
23
Armstrong, Gary
21
Hartley, Steven W.
19
Kirchgeorg, Manfred
19
Kleinaltenkamp, Michael
18
Peter, Jerome Paul
17
Kuß, Alfred
16
Donnelly, James H.
14
Baker, Michael John
13
Burmann, Christoph
13
Piercy, Nigel
13
Unger, Fritz
13
Rudelius, William
12
Huber, Frank
11
O'Cass, Aron
11
Tomczak, Torsten
11
Backhaus, Klaus
10
Bauer, Hans H.
10
Sheth, Jagdish N.
10
Aaker, David A.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Kitchen, Philip J.
9
Runia, Peter
9
Wiedmann, Klaus-Peter
9
Adeola, Ogechi
8
Ahlert, Dieter
8
Hinson, Robert
8
Levinson, Jay Conrad
8
Morgan, Neil A.
8
Balmer, John M. T.
7
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Building corporate identity, image and reputation in the digital era
3
Corporate reputation review
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing marketing assets : developing the marketing assets, communication focus, and capability nexus
Foroudi, Pantea
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 203-222
Persistent link: https://www.econbiz.de/10014327309
Saved in:
2
Corporate identity : definition and component
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Balmer, John M.T.
- In:
Building corporate identity, image and reputation in …
,
(pp. 11-74)
.
2022
Persistent link: https://www.econbiz.de/10012609368
Saved in:
3
Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Hafeez, Khalid
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 75-112)
.
2022
Persistent link: https://www.econbiz.de/10012609370
Saved in:
4
Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef
;
Foroudi, Pantea
;
Dennis, Charles
; …
- In:
Building corporate identity, image and reputation in …
,
(pp. 218-259)
.
2022
Persistent link: https://www.econbiz.de/10012609394
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
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