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subject:"Lieferantenmanagement"
~person:"Geigenmüller, Anja"
~person:"Gopalakrishna, Srinath"
~person:"Kirchgeorg, Manfred"
~person:"Sego, Trina"
~subject:"Design"
~subject:"Veranstaltungswirtschaft"
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Search: subject_exact:"Trade fair participation"
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Lieferantenmanagement
Design
Veranstaltungswirtschaft
Messebeteiligung
13
Trade fair participation
13
B-to-B-Marketing
6
Business-to-business marketing
6
Supplier relationship management
6
Messe
5
Trade fair
5
Marketing management
4
Marketingmanagement
4
Deutschland
2
Event sector
2
Germany
2
Trade shows
2
B-to-B
1
B2B Marketing
1
B2B marketing
1
Behaviour
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand management
1
Comparison
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Customer analysis
1
Customer engagement
1
Customer integration
1
Engagement dynamics
1
Events
1
Exhibitions
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kundenanalyse
1
Kundenintegration
1
Management
1
Markenführung
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English
7
German
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Geigenmüller, Anja
Gopalakrishna, Srinath
Kirchgeorg, Manfred
Sego, Trina
Eichhorn, Peter
2
Goehrmann, Klaus E.
2
Jin, Xin
2
Weber, Karin
2
Baaken, Thomas
1
Bauer, Thomas
1
Berné, Carmen
1
Bettis-Outland, Harriette
1
Bloch, Peter H.
1
Chun, Chang-Suk
1
Crecelius, Andrew T.
1
Dasgupta, Aniruddha
1
Diederichs, Bernd A.
1
Drapeau, Nancy
1
Ermer, Beatrice
1
García-Uceda, Esperanza
1
Haon, Christophe
1
Hensel, Claudia
1
Kästner, Evelyn
1
Lawrence, Justin M.
1
Lilien, Gary L.
1
Malthouse, Edward C.
1
Murarolli, Marina Scatolin
1
Roster, Catherine A.
1
Sarin, Shikhar
1
Spannagel, Rolf
1
Springer, Christiane
1
Sridhar, Shrihari
1
Täger, Uwe C.
1
Weitzel, Günter
1
Wu, Jianan
1
Wölk, Andrea
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
The journal of business & industrial marketing
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Journal of business-to-business marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
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ECONIS (ZBW)
8
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1
Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
4
Brand Experience Messestand : zur Bedeutung eines markenadäquaten visuellen Standdesigns für die Markenkommunikation
Ermer, Beatrice
;
Kirchgeorg, Manfred
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 39-64)
.
2014
Persistent link: https://www.econbiz.de/10010382789
Saved in:
5
Goal relations at trade shows : a B-to-B versus B-to-C comparison
Kästner, Evelyn
;
Springer, Christiane
;
Kirchgeorg, Manfred
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
2
,
pp. 22-27
Persistent link: https://www.econbiz.de/10008987080
Saved in:
6
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
7
The role of virtual trade fairs in relationship value creation
Geigenmüller, Anja
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 284-292
Persistent link: https://www.econbiz.de/10003976061
Saved in:
8
Trade show management : planning, implementing and controlling of trade shows, conventions and events
Kirchgeorg, Manfred
(
ed.
)
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003000909
Saved in:
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