Managing customer engagement at trade shows
Srinath Gopalakrishna, Edward C. Malthouse, Justin M. Lawrence
| Year of publication: |
2019
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|---|---|
| Authors: | Gopalakrishna, Srinath ; Malthouse, Edward C. ; Lawrence, Justin M. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 81.2019, p. 99-114
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| Subject: | Customer engagement | B2B marketing | Trade shows | Events | Engagement dynamics | Messe | Trade fair | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Messebeteiligung | Trade fair participation | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.11.015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012107698