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subject:"Magazine"
~accessRights:"restricted"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Werbung"
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Werbung
Advertising
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Advertising effects
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Econometric models
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Sridhar, Shrihari
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Quantitative marketing and economics : QME
History of retailing and consumption
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of international consumer marketing
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Journal of marketing communications
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Services marketing quarterly
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of promotion management : innovations in planning and applied research
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European journal of political economy
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Handbook of media economics ; volume 1
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Health marketing quarterly
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International journal of innovation & sustainable development : IJISD
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Journal of business-to-business marketing
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Journal of consumer marketing
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Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
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Journal of hospitality marketing & management
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Journal of marketing management : MM
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Is online newspaper advertising cannibalizing print advertising?
Sridhar, Shrihari
;
Sriram, S.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
4
,
pp. 283-318
Persistent link: https://www.econbiz.de/10011445828
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