Is online newspaper advertising cannibalizing print advertising?
Shrihari Sridhar, S. Sriram
| Year of publication: |
2015
|
|---|---|
| Authors: | Sridhar, Shrihari ; Sriram, S. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 13.2015, 4, p. 283-318
|
| Subject: | Advertising | Newspapers | Cannibalization | Offline vs. online advertising | Econometric models | Online-Marketing | Internet marketing | Printwerbung | Print advertising | Zeitung | Newspaper | Presseverlag | Press publisher | Werbung | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11129-015-9160-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445828