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subject:"Magazine"
~subject:"Bibliometrie"
~subject:"Presseverlag"
~type:"article"
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Search: subject_exact:"Anzeigenblatt"
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Magazine
Bibliometrie
Presseverlag
Print advertising
414
Printwerbung
414
Advertising effects
160
Werbewirkung
160
Advertising
112
Werbung
107
USA
89
United States
89
Consumer behaviour
66
Konsumentenverhalten
66
Newspaper
40
Zeitung
40
Internet marketing
36
Online-Marketing
36
Press publisher
36
Deutschland
35
Germany
35
Press media
33
Presseerzeugnis
33
Bibliometrics
30
Theorie
27
Theory
27
Zeitschrift
23
Comparison
21
Großbritannien
21
United Kingdom
21
Vergleich
21
Perception
20
Wahrnehmung
20
Frauen
19
Women
19
Target group
18
Zielgruppe
18
Preismanagement
17
Pricing strategy
17
Estimation
16
France
16
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25
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4
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78
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73
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73
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13
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13
Conference paper
1
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1
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English
78
German
9
Author
All
Dewenter, Ralf
3
Kaiser, Ulrich
3
Depken, Craig A.
2
Dixon, Karen
2
Flath, David
2
King, Charles
2
Kranenburg, Hans L. van
2
Lepkowska-White, Elzbieta
2
Mogaji, Emmanuel
2
Neijens, Peter C.
2
Nyilasy, Gergely
2
Ostroff, Joshua
2
Reid, Leonard N.
2
Ross, Craig
2
Siegel, Michael
2
Sridhar, Shrihari
2
Sriram, S.
2
Abernethy, Avery M.
1
Allen, David S.
1
An, Shenghui
1
Andereck, Kathy
1
Arambewela, Rodney
1
Avalos, David
1
Baablbaki, Ahmed
1
Baasch, Stefanie
1
Baccarella, Christian V.
1
Bartikowski, Boris
1
Behery, Mohamed
1
Belch, George E.
1
Belch, Michael A.
1
Björkroth, Tom
1
Brashear-Alejandro, Thomas
1
Chandra, Ambarish
1
Chang, Susan
1
Chaudhri, Vidhi
1
Chauhan, Gajendra Singh
1
Chhabra, Deepak
1
Choi, Chang-Won
1
Choi, Chong-ju
1
Cunningham, Peggy H.
1
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Journal of advertising research
4
The journal of media economics
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
Journal of media business studies
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Contemporary economic policy : a journal of Western Economic Association International
2
European journal of marketing : EJM
2
Journal of business & economics research
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
Advertising in developing and emerging countries : the economic, political and social context
1
Applied economics quarterly
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Dissent and the failure of leadership
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Erasmus journal for philosophy and economics : EJPE
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
History of retailing and consumption
1
Information economics and policy : IEP
1
International - Europäisch - Regional
1
International journal of business environment : IJBE
1
International journal of economic policy studies
1
International journal of economic research
1
International journal of industrial organization
1
JMM : the international journal on media management
1
Japan and the world economy : international journal of theory and policy
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of economic behavior & organization : JEBO
1
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ECONIS (ZBW)
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
3
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
4
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
5
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
6
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
7
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
8
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
9
En-gendering power and empowerment in advertising : a content analysis
Tsai, Wan-Hsiu Sunny
;
Shata, Aya
;
Tian, Shiyun
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10012483543
Saved in:
10
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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