Digitised historic newspapers as a primary source for marketing historians
Richard A. Hawkins
| Year of publication: |
2022
|
|---|---|
| Authors: | Hawkins, Richard A. |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 14.2022, 2, p. 292-302
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| Subject: | Advertising history | Marketing history | Digitized historic newspapers | Wirtschaftsgeschichte | Economic history | Ökonomische Ideengeschichte | History of economic thought | Zeitung | Newspaper | Printwerbung | Print advertising | Presseverlag | Press publisher | Geschichte | History | Werbung | Advertising | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JHRM-08-2021-0036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013329674