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subject:"Magazine"
~subject:"Germany"
~subject:"Presseverlag"
~type:"article"
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Search: subject_exact:"Anzeigenblatt"
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Germany
Presseverlag
Print advertising
416
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114
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Kaiser, Ulrich
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Flath, David
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The journal of media economics
5
Journal of media business studies
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Contemporary economic policy : a journal of Western Economic Association International
2
History of retailing and consumption
2
Journal of international consumer marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and violence : concepts and perspectives
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Applied economics quarterly
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
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Dissent and the failure of leadership
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Erasmus journal for philosophy and economics : EJPE
1
European journal of marketing : EJM
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
Healthcare Marketing / Jahrbuch
1
Information economics and policy : IEP
1
International - Europäisch - Regional
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic policy studies
1
International journal of economic research
1
International journal of industrial organization
1
JMM : the international journal on media management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Japan and the world economy : international journal of theory and policy
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Journal of business & economics research
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Journal of consumer marketing
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Journal of economic behavior & organization : JEBO
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ECONIS (ZBW)
87
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1
Advertising anxiety : Lucozade narratives in the 1939 newspaper promotion campaign
Lyon, Phil
- In:
History of retailing and consumption
10
(
2024
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10015048041
Saved in:
2
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
3
Representation of women of color on the covers of the top three fashion magazines : a content analysis
Mitchell, Natalie A.
;
Stovall, Tony
;
Avalos, David
- In:
Journal of consumer marketing
40
(
2023
)
5
,
pp. 597-608
Persistent link: https://www.econbiz.de/10014332221
Saved in:
4
The persuasive power of the fourth estate : estimating the effect of newspaper endorsements: 1960-1980
Sprick Schuster, Steven
- In:
Journal of economic behavior & organization : JEBO
207
(
2023
),
pp. 496-510
Persistent link: https://www.econbiz.de/10014282027
Saved in:
5
Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805
Reed, Dinah
- In:
History of retailing and consumption
9
(
2023
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10014391869
Saved in:
6
Digitised historic newspapers as a primary source for marketing historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
7
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
8
Guns for christmas : advertising in boys' life magazine, 1911-2012
Witkowski, Terrence H.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10012264069
Saved in:
9
Bees on paper : the British press reads the Fable
Revolti, Matteo
- In:
Erasmus journal for philosophy and economics : EJPE
9
(
2016
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10011487230
Saved in:
10
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
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