//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Magazine"
~subject:"Presseverlag"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Anzeigenblatt"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Magazine
Presseverlag
Print advertising
414
Printwerbung
414
Advertising effects
160
Werbewirkung
160
Advertising
112
Werbung
107
USA
89
United States
89
Consumer behaviour
66
Konsumentenverhalten
66
Newspaper
40
Zeitung
40
Internet marketing
36
Online-Marketing
36
Press publisher
36
Deutschland
35
Germany
35
Press media
33
Presseerzeugnis
33
Bibliometrics
30
Bibliometrie
30
Theorie
27
Theory
27
Zeitschrift
23
Comparison
21
Großbritannien
21
United Kingdom
21
Vergleich
21
Perception
20
Wahrnehmung
20
Frauen
19
Women
19
Target group
18
Zielgruppe
18
Preismanagement
17
Pricing strategy
17
Estimation
16
France
16
more ...
less ...
Online availability
All
Undetermined
18
Free
4
Type of publication
All
Article
Book / Working Paper
74
Type of publication (narrower categories)
All
Article in journal
49
Aufsatz in Zeitschrift
49
Aufsatz im Buch
9
Book section
9
Conference paper
1
Konferenzbeitrag
1
Language
All
English
52
German
7
Author
All
Dewenter, Ralf
3
Kaiser, Ulrich
3
Depken, Craig A.
2
Dixon, Karen
2
Flath, David
2
King, Charles
2
Kranenburg, Hans L. van
2
Neijens, Peter C.
2
Nyilasy, Gergely
2
Ostroff, Joshua
2
Reid, Leonard N.
2
Ross, Craig
2
Siegel, Michael
2
Sridhar, Shrihari
2
Sriram, S.
2
Abernethy, Avery M.
1
Allen, David S.
1
Avalos, David
1
Björkroth, Tom
1
Chandra, Ambarish
1
Chauhan, Gajendra Singh
1
Cunningham, Peggy H.
1
Dahlén, Micael
1
Das, Madhusmita
1
Davis, Teresa
1
Frank, Björn
1
Gabszewicz, Jean Jaskold
1
Gallagher, Katherine
1
Gerpott, Torsten J.
1
Grönlund, Mikko
1
Hackley née Tiwsakul, Rungpaka Amy
1
Han, Lo Wai
1
Hawkins, Richard A.
1
Heimeshoff, Ulrich
1
Hogg, Margaret
1
Hovland, Roxanne W.
1
Huang, Ying
1
Jones, Tim
1
Jung, A-Reum
1
Kalliny, Morris
1
more ...
less ...
Published in...
All
The journal of media economics
4
Journal of advertising research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of media business studies
3
Vierteljahrshefte zur Wirtschaftsforschung
3
Contemporary economic policy : a journal of Western Economic Association International
2
Journal of international consumer marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
1
Advances in applied microeconomics : a research annual
1
Advertising and violence : concepts and perspectives
1
Applied economics quarterly
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Dissent and the failure of leadership
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
Erasmus journal for philosophy and economics : EJPE
1
European journal of marketing : EJM
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
History of retailing and consumption
1
Information economics and policy : IEP
1
International - Europäisch - Regional
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of economic policy studies
1
International journal of economic research
1
International journal of industrial organization
1
JMM : the international journal on media management
1
Japan and the world economy : international journal of theory and policy
1
Journal of business & economics research
1
Journal of consumer marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of promotion management : JPM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
1
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
1
Organization : the interdisciplinary journal of organization, theory and society
1
Promotional culture and convergence : markets, methods, media
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
31
-
40
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Saved in:
32
Advertiser pressure and the personal ethical norms of newspaper editors and ad directors
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 538-551
Persistent link: https://www.econbiz.de/10009383684
Saved in:
33
Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich
(
contributor
)
- In:
5th Workshop on the Economics of Information and …
.
2002
Persistent link: https://www.econbiz.de/10001689554
Saved in:
34
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
35
Are they really that different from us : a comparison of Arab and American newspaper advertising
Kalliny, Morris
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10003987012
Saved in:
36
An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
Saved in:
37
Crossmedialer Journalismus : eine Analyse redaktioneller Konvergenz
Meier, Klaus
- In:
Crossmedia : wer bleibt auf der Strecke? ; Beiträge …
,
(pp. 94-110)
.
2010
Persistent link: https://www.econbiz.de/10014564913
Saved in:
38
Circulations, revenues, and profits in a newspaper market with fixed advertising costs
Manduchi, Agostino
;
Picard, Robert G.
- In:
The journal of media economics
22
(
2009
)
4
,
pp. 211-238
Persistent link: https://www.econbiz.de/10003941061
Saved in:
39
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
40
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->