Are they really that different from us : a comparison of Arab and American newspaper advertising
Morris Kalliny
| Year of publication: |
2010
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|---|---|
| Authors: | Kalliny, Morris |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 32.2010, 1, p. 95-108
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| Subject: | Vergleich | Comparison | Printwerbung | Print advertising | Arabische Staaten | Arab countries | Werbung | Advertising | Presseverlag | Press publisher | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987012