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subject:"Markenartikel"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
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Search: subject_exact:"Werbeeffizienz"
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Markenartikel
Advertising effects
327
Werbewirkung
327
Advertising
213
Werbung
212
Consumer behaviour
209
Konsumentenverhalten
209
Internet marketing
95
Online-Marketing
95
Brand management
62
Markenführung
62
Brand image
53
Markenimage
53
Social Web
37
Social web
37
Brand
25
Emotion
25
Celebrity endorsement
23
Celebrity-Werbung
23
advertising
21
Psychology of advertising
20
Werbepsychologie
20
Sponsoring
19
Sponsorship
19
Cognition
18
Kognition
18
Gender
17
Geschlecht
17
Product Placement
17
Product placement
17
Target group
17
Zielgruppe
17
persuasion knowledge
16
Marketing management
15
Marketingmanagement
15
Personality psychology
15
Persönlichkeitspsychologie
15
Viral marketing
15
Virales Marketing
15
Humor
14
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1
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Article
25
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Article in journal
24
Aufsatz in Zeitschrift
24
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English
Author
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Ko, Eunju
2
Balasubramanian, Siva Kumar
1
Baxter, Stacey M.
1
Bock, Dora
1
Boerman, Sophie C.
1
Boeuf, Benjamin
1
Carter, Erin Percival
1
Choi, Yung Kyun
1
Cohen, Justin
1
Confos, Nicolla
1
Davis, Teresa
1
Dens, Nathalie
1
Eguro, Yuka
1
Faulkner, Margaret
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Hong, Cheng
1
Ilicic, Jasmina
1
Johnen, Marius
1
Kamleitner, Bernadette
1
Kim, Hye-yŏng
1
Kim, Mikyoung
1
Kim, Sojung
1
Klink, Richard R.
1
Kulczynski, Alicia
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lowrey, Tina M.
1
Luk, Ka Yi
1
Marckhgott, Eva
1
McCullough, Heath
1
McGraw, A. Peter
1
Milfeld, Tyler
1
Mullet, Etienne
1
Müller, Céline M.
1
Narisawa, Taichi
1
Newton, Fiona Joy
1
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European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
Journal of business research : JBR
29
The journal of product & brand management
24
Journal of marketing communications
18
Journal of promotion management : JPM
14
The journal of brand management : an international journal
14
International journal of advertising : the quarterly review of marketing communications
13
Psychology & marketing
12
Journal of retailing and consumer services
11
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing : ZFP ; journal of research and management
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
European journal of marketing
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
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ECONIS (ZBW)
25
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1
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
3
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
4
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
5
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
6
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
7
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
8
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
9
Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
10
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
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