//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~person:"Bobrie, François"
~person:"Hennigs, Nadine"
~person:"Knight, Eric"
~person:"Maeß, Roland"
~source:"econis"
~subject:"Dienstleistung"
~subject:"Luxury goods"
~subject:"Theorie"
~subject:"Visualisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Semiologie"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Dienstleistung
Luxury goods
Theorie
Visualisierung
Semiotics
5
Semiotik
5
Brand management
4
Markenführung
4
Brand
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Services marketing
2
Theory
2
Beziehungsmarketing
1
Brand image
1
Brand semiotics
1
Brand strategy
1
Consultancy services
1
Counterfeiting
1
Gesundheitsreform
1
Health care reform
1
Imitation
1
Imitation strategy
1
Imitationsstrategie
1
Knowledge management
1
Luxusgüter
1
Markenimage
1
Markenpolitik
1
PowerPoint
1
Product counterfeiting
1
Produktpiraterie
1
Relationship marketing
1
Similarity
1
Strategic management
1
Strategisches Management
1
Typology
1
USA
1
United States
1
Unternehmensberatung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
Thesis
1
Language
All
English
3
German
2
Author
All
Bobrie, François
Hennigs, Nadine
Knight, Eric
Maeß, Roland
Herrmann-Pillath, Carsten
4
Veg-Sala, Nathalie
4
Rossolatos, George
3
Andersen, Thomas Hestbæk
2
Heilbrunn, Benoît
2
Höllerer, Markus A.
2
Jancsary, Dennis
2
Leeuwen, Theo van
2
Mergler, Melanie
2
Meyer, Renate E.
2
Roux, Elyette
2
Acharya, Manaswini
1
Ackermann, Carsten
1
Anido Freire, N.
1
Barnham, Chris
1
Berzler, Alexander
1
Bishara, Nina
1
Bublitz, Jan
1
Carnevale, Marina
1
Cervellon, Marie-Cecile
1
Charrel, Pierre-Jean
1
Conejo, Francisco
1
Connolly, J. H.
1
Constanze, Paul
1
Cordeiro, Cheryl Marie
1
Cordeiro, José António Moinhos
1
Côrte-Real, Ana
1
Danesi, Marcel
1
Dass, Mayukh
1
Fernandez, Karen V.
1
Filipe, Joaquim
1
Fließ, Sabine
1
Frankfurter, George M.
1
Galarreta, Daniel
1
Gallert, Klaus
1
Gazendam, Henk W. M.
1
Geerts, Angy
1
Haase, Janina
1
more ...
less ...
Published in...
All
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Schriftenreihe innovatives Dienstleistungsmanagement
1
Strategic management journal
1
Source
All
ECONIS (ZBW)
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The power of PowerPoint : a visual perspective on meaning making in strategy
Knight, Eric
;
Paroutis, Sotirios
;
Heracleous, Loizos
- In:
Strategic management journal
39
(
2018
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10011973546
Saved in:
2
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
3
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
Saved in:
4
Probleme der Markenbildung bei Dienstleistungen : eine ökonomisch-semiotische Analyse
Maeß, Roland
-
2013
Persistent link: https://www.econbiz.de/10009701733
Saved in:
5
Der Kontaktmitarbeiter als Nutzer der Dienstleistungsmarke
Fließ, Sabine
;
Maeß, Roland
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 275-299)
.
2008
Persistent link: https://www.econbiz.de/10003677282
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->