A typology of brand counterfeiting and imitation based on a semiotic approach
André Le Roux, François Bobrie, Marinette Thébault (IAE, Université de Poitiers, Poitiers, France)
| Year of publication: |
2016
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|---|---|
| Authors: | Le Roux, André ; Bobrie, François ; Thebault, Marinette |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 1, p. 349-356
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| Subject: | Counterfeiting | Imitation | Typology | Similarity | Semiotics | Brand strategy | Produktpiraterie | Product counterfeiting | Markenführung | Brand management | Semiotik | Imitationsstrategie | Imitation strategy | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417739