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subject:"Markenartikel"
~person:"Dens, Nathalie"
~subject:"Brand placement"
~subject:"Computerspiel"
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Markenartikel
Brand placement
Computerspiel
Advertising effects
32
Werbewirkung
32
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
13
Markenführung
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Product Placement
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Product placement
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advertising
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brand attitude
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Dens, Nathalie
Pelsmacker, Patrick de
12
Sreejesh, S.
8
Gierl, Heribert
7
Terlutter, Ralf
7
Vashisht, Devika
7
Bauer, Hans H.
6
Esch, Franz-Rudolf
6
Reijmersdal, Eva A. van
6
Rozendaal, Esther
6
Chen, Huan
5
Erfgen, Carsten
5
Ghosh, Tathagata
5
King, Stephen
5
Mäder, Ralf
5
Verhellen, Yann
5
Buijzen, Moniek
4
Draganska, Michaela
4
Dwivedi, Yogesh Kumar
4
Evans, Nathaniel J.
4
Huber, Frank
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Vanwesenbeeck, Ini
4
Waiguny, Martin K. J.
4
Wilbur, Kenneth C.
4
An, Soontae
3
Avramova, Yana R.
3
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Cauberghe, Verolien
3
Cauberghe, Veroline
3
Du, Rex Yuxing
3
Hernandez, Monica D.
3
Herrewijn, Laura
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Hoy, Mariea Grubbs
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International journal of advertising : the quarterly review of marketing communications
2
Journal of electronic commerce research : JECR
2
Journal of business research : JBR
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Marketing letters : a journal of research in marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
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1
How ad congruity and interactivity affect fantasy game players' attitude toward in-game advertising
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Verberckmoes, Shana
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012156394
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
7
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
8
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
9
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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