Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Yann Verhellen; Caroline Oates; Patrick De Pelsmacker; Nathalie Dens
| Year of publication: |
2013
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|---|---|
| Authors: | Verhellen, Yann ; Oates, Caroline ; Pelsmacker, Patrick de ; Dens, Nathalie |
| Published in: |
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]. - Wiesbaden : Springer Gabler, ISBN 978-3-658-02364-5. - 2013, p. 379-390
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| Subject: | Fernsehwerbung | Television advertising | Computerspiel | Video game | Zielgruppe | Target group | Kinder | Children | Werbewirkung | Advertising effects | Belgien | Belgium |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009773921