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subject:"Markenartikel"
~person:"Dens, Nathalie"
~subject:"Brand placement"
~subject:"Gender"
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Markenartikel
Brand placement
Gender
Advertising effects
32
Werbewirkung
32
Consumer behaviour
19
Konsumentenverhalten
19
Brand management
13
Markenführung
13
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Product placement
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Advertising
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8
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Dens, Nathalie
Gierl, Heribert
10
Pelsmacker, Patrick de
10
Bakir, Aysen
6
Chan, Kara
6
Esch, Franz-Rudolf
6
Yoon, Hye Jin
6
Bauer, Hans H.
5
Eisend, Martin
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Rosengren, Sara
5
Draganska, Michaela
4
Galasso, Vincenzo
4
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4
Ko, Eunju
4
Nannicini, Tommaso
4
Ng, Yu Leung
4
Sattler, Henrik
4
Sreejesh, S.
4
Tsichla, Eirini
4
Verhellen, Yann
4
Wilbur, Kenneth C.
4
Avramova, Yana R.
3
Baxter, Stacey M.
3
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Chang, Chun-Tuan
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Choi, Hojoon
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Chu, Kyounghee
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Dewitte, Siegfried
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Du, Rex Yuxing
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Ghosh, Tathagata
3
Hatzithomas, Leonidas
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
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International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of marketing communications
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
9
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1
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
4
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
5
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
Saved in:
7
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
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