The influence of gender on the effectiveness of probability markers in advertising
Year of publication: |
2016
|
---|---|
Authors: | Bušljeta Banks, Ivana ; Dens, Nathalie ; Pelsmacker, Patrick de |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 4, p. 682-705
|
Subject: | gender | advertising | probability markers | Geschlecht | Gender | Werbung | Advertising | Werbewirkung | Advertising effects | Experiment |
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