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subject:"Markenartikel"
~person:"Geerts, Angy"
~person:"Knight, Eric"
~person:"Kohli, Chiranjeev"
~person:"Maeß, Roland"
~source:"econis"
~subject:"Dienstleistung"
~subject:"Luxury goods"
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Markenartikel
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Geerts, Angy
Knight, Eric
Kohli, Chiranjeev
Maeß, Roland
Veg-Sala, Nathalie
4
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Global journal of business research : GJBR
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Journal of advertising research
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Schriftenreihe innovatives Dienstleistungsmanagement
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ECONIS (ZBW)
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
Saved in:
2
Probleme der Markenbildung bei Dienstleistungen : eine ökonomisch-semiotische Analyse
Maeß, Roland
-
2013
Persistent link: https://www.econbiz.de/10009701733
Saved in:
3
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
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