Evidence on internet communication management strategies for luxury brands
Year of publication: |
2011
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Authors: | Geerts, Angy ; Veg-Sala, Nathalie |
Published in: |
Global journal of business research : GJBR. - Hilo, Hawaii : IBFR, ISSN 1931-0277, ZDB-ID 2536575-7. - Vol. 5.2011, 5, p. 81-94
|
Subject: | Luxusgüter | Luxury goods | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Semiotik | Semiotics |
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