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subject:"Markenartikel"
~person:"Giovanardi, Massimo"
~person:"Maeß, Roland"
~subject:"Theory"
~subject:"Wissensmanagement"
~subject:"semiotics"
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Marketing theory
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Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo
;
Lucarelli, Andrea
;
Pasquinelli, Cecilia
- In:
Marketing theory
13
(
2013
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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2
Probleme der Markenbildung bei Dienstleistungen : eine ökonomisch-semiotische Analyse
Maeß, Roland
-
2013
Persistent link: https://www.econbiz.de/10009701733
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3
Der Kontaktmitarbeiter als Nutzer der Dienstleistungsmarke
Fließ, Sabine
;
Maeß, Roland
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 275-299)
.
2008
Persistent link: https://www.econbiz.de/10003677282
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