Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Massimo Giovanardi; Andrea Lucarelli; Cecilia Pasquinelli
| Year of publication: |
2013
|
|---|---|
| Authors: | Giovanardi, Massimo ; Lucarelli, Andrea ; Pasquinelli, Cecilia |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 13.2013, 3, p. 365-383
|
| Subject: | brand ecology | ecological perspective | place branding | place marketing | semiotics | space | Markenführung | Brand management | Standortmarketing | Place marketing | Semiotik | Semiotics | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009790638