//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~person:"Khoa T. Tran"
~person:"Kucuk, S. Umit"
~person:"Lowe, Sid"
~person:"McGregor, Lyn"
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Semiologie"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
United States
Semiotics
4
Semiotik
4
Brand management
3
Markenführung
3
Brand
2
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
USA
2
semiotics
2
Antibranding
1
Atmosemiosphere
1
B-to-B-Marketing
1
Brasilien
1
Brazil
1
Business network
1
Business-to-Business marketing
1
Business-to-business marketing
1
Cosmetics industry
1
Google
1
Innovation
1
International marketing
1
Internationales Marketing
1
Japan
1
Kosmetikindustrie
1
Lieferantenmanagement
1
Mexico
1
Mexiko
1
Networks
1
Perception
1
Search engine
1
Social Web
1
Social network
1
Social semiotics
1
Social web
1
Soziales Netzwerk
1
Structurational discourse
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Case study
1
Fallstudie
1
Language
All
English
4
Author
All
Khoa T. Tran
Kucuk, S. Umit
Lowe, Sid
McGregor, Lyn
Rossolatos, George
3
Acharya, Manaswini
1
Ackermann, Carsten
1
Bobrie, François
1
Boggio, Cecilia
1
Breton, Gaétan
1
Carnevale, Marina
1
Conejo, Francisco
1
Côrte-Real, Ana
1
Dass, Mayukh
1
Evans, Malcolm
1
Gallert, Klaus
1
Hasbani, Marc
1
Heilbrunn, Benoît
1
Heracleous, Loizos
1
Hwang, Ki-Soon
1
Knight, Eric
1
Kohli, Chiranjeev
1
Le Roux, André
1
Lehman, Glen
1
Lencastre, Paulo de
1
Lerman, Dawn
1
Liu, Binbin
1
Liu, Kecheng
1
Luna, David
1
Luo, Aimin
1
Maeß, Roland
1
Maggio-Muller, Katja
1
Manning, Paul
1
Misra, Richa
1
Mora, Jesus
1
Nakata, Keiichi
1
Paroutis, Sotirios
1
Potocki, James
1
Rod, Michel
1
Sahil Raj
1
more ...
less ...
Published in...
All
Journal for global business advancement : JGBA
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Marketing theory
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
3
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
4
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->