Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Vikas Singla, Viput Ongsakul, Sahil Raj, Tran Tien Khoa
| Year of publication: |
2021
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|---|---|
| Authors: | Singla, Vikas ; Viput Ongsakul ; Sahil Raj ; Khoa T. Tran |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-9678, ZDB-ID 2439433-6. - Vol. 14.2021, 3, p. 312-334
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| Subject: | logo | colour | font | semiotics | aesthetics | attention | brand perception | Google | Markenartikel | Brand | Wahrnehmung | Perception | Semiotik | Semiotics | Konsumentenverhalten | Consumer behaviour | Suchmaschine | Search engine | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/JGBA.2021.116724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012613988