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subject:"Markenartikel"
~person:"Khoa T. Tran"
~person:"Kucuk, S. Umit"
~person:"Lowe, Sid"
~subject:"Business-to-business marketing"
~subject:"United States"
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Markenartikel
Business-to-business marketing
United States
Semiotics
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Semiotik
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2
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Consumer behaviour
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semiotics
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Khoa T. Tran
Kucuk, S. Umit
Lowe, Sid
Rossolatos, George
3
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Bobrie, François
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Journal for global business advancement : JGBA
1
Marketing theory
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The journal of business & industrial marketing
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ECONIS (ZBW)
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
3
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
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