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subject:"Markenartikel"
~person:"Lassus, Christel de"
~person:"Singla, Vikas"
~source:"econis"
~subject:"Dienstleistung"
~subject:"Luxury goods"
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Markenartikel
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Semiotics
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Brand management
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Lassus, Christel de
Singla, Vikas
Veg-Sala, Nathalie
4
Rossolatos, George
3
Roux, Elyette
2
Acharya, Manaswini
1
Ackermann, Carsten
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Anido Freire, N.
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Journal for global business advancement : JGBA
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas
;
Viput Ongsakul
;
Sahil Raj
;
Khoa T. Tran
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
Saved in:
2
Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
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