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subject:"Markenführung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of fashion marketing and management"
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Search: subject_exact:"Internet advertising"
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Markenführung
Internet marketing
190
Online-Marketing
190
Consumer behaviour
116
Konsumentenverhalten
116
Advertising
96
Social Web
96
Social web
96
Advertising effects
95
Werbewirkung
95
Werbung
95
Brand management
47
Viral marketing
36
Virales Marketing
36
Brand image
26
Markenimage
26
Social media
18
E-commerce
17
Electronic Commerce
17
Fashion
17
Mode
17
Online retailing
17
Online-Handel
17
social media
17
Beziehungsmarketing
16
Relationship marketing
16
Marketing management
15
Marketingmanagement
15
Brand
12
Markenartikel
12
Influencer marketing
10
Luxury goods
10
Luxusgüter
10
persuasion knowledge
10
Mobile communications
9
Mobilkommunikation
9
Sponsoring
9
Sponsorship
9
Corporate disclosure
8
Customer integration
8
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47
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English
47
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Dens, Nathalie
2
Guitart, Ivan A.
2
Hudders, Liselot
2
Ko, Eunju
2
Pauwels, Koen
2
Veirman, Marijke de
2
Aksehirli, Zeynep
1
Ang, Lawrence
1
Applequist, Janelle
1
Beatson, Amanda T.
1
Berlanga Silvente, Vanesa
1
Boutsouki, Christina
1
Bowman, Douglas
1
Britt, Brian
1
Buzeta, Cristian
1
Chaudhuri, Malika
1
Cho, Eunjoo
1
Choi, Sungchul
1
Choi, Yun Jung
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Danbury, Annie
1
De Jans, Steffi
1
De Keyzer, Freya
1
Dekimpe, Marnik G.
1
Del Olmo Arriaga, Josep Lluis
1
Demirci, Ceren
1
Dhaoui, Chedia
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Eisend, Martin
1
Ewijk, Bernadette J. van
1
Feng, Yang
1
Garaus, Marion
1
Geissinger, Andrea
1
Gijsbrechts, Els
1
Girschick, Alexander
1
Golan, Guy
1
González, Jorge
1
Han, Jiyoon
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International journal of advertising : the review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of fashion marketing and management
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
Journal of promotion management : JPM
17
Marketing intelligence & planning
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
SpringerLink / Bücher
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
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ECONIS (ZBW)
47
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
3
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
4
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
5
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
10
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
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