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subject:"Markenführung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~person:"Ang, Lawrence"
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Markenführung
Brand
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Brand management
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Consumer behaviour
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Envy
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brand attitude
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Ang, Lawrence
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
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Persuasive effects in social media : the case of envy
Singh, Camille
;
Ang, Lawrence
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 81-105
Persistent link: https://www.econbiz.de/10012498503
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