Persuasive effects in social media : the case of envy
Camille Singh and Lawrence Ang
| Year of publication: |
2021
|
|---|---|
| Authors: | Singh, Camille ; Ang, Lawrence |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 1, p. 81-105
|
| Subject: | brand attitude | brand user | envy | Facebook | purchase intent | social media | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel | Brand | Neid | Envy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1830686 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012498503