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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand image"
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Search: subject_exact:"Internet advertising"
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Markenführung
Brand image
Internet marketing
281
Online-Marketing
281
Consumer behaviour
216
Konsumentenverhalten
216
Social Web
162
Social web
162
Online retailing
80
Online-Handel
80
Brand management
77
Beziehungsmarketing
75
Relationship marketing
75
Advertising effects
65
Werbewirkung
65
Viral marketing
64
Virales Marketing
64
Advertising
54
Werbung
52
E-commerce
49
Electronic Commerce
49
Markenimage
46
Social media
39
Customer satisfaction
29
Einzelhandel
29
Kundenzufriedenheit
29
Retail trade
29
Website
27
Fashion
24
Mode
24
Brand
23
Customer integration
22
Kundenintegration
22
Markenartikel
22
social media
21
Confidence
19
Vertrauen
19
Facebook
15
Luxury goods
14
Luxusgüter
14
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Article
84
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84
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84
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English
84
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Cheung, Man Lai
2
Guerreiro, João Pedro Silva Martins
2
Ibrahim, Blend
2
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Akhtar, Nadeem
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Alnawas, Ibrahim
1
Alzate, Miriam
1
Andreu Domingo, David
1
Arce-Urriza, Marta
1
Ardekani, Saeid Saeida
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Azevedo, António
1
Baabdullah, Abdullah Mohammed
1
Bahtiar Mohamad
1
Barakat, Karine Aoun
1
Basaran Borsai, Anne Marie
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Bilro, Ricardo Godinho
1
Biswal, Santosh Kumar
1
Boeck, Harold
1
Burroughs, Benjamin
1
Carlson, Jamie
1
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Published in...
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Journal of fashion marketing and management
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Journal of business research : JBR
91
International journal of internet marketing and advertising : IJIMA
51
The journal of product & brand management
47
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
International journal of advertising : the review of marketing communications
29
Journal of marketing communications
27
Tourism management : research, policies, practice
19
Cogent business & management
18
Journal of promotion management : JPM
18
Marketing intelligence & planning
18
Journal of advertising research
17
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
13
SpringerLink / Bücher
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of strategic marketing
12
European journal of marketing : EJM
11
International journal of advertising : the quarterly review of marketing communications
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Psychology & marketing
11
Tourism management perspectives : TMP
11
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Young consumers : insight and ideas for responsible marketers
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of global marketing
8
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ECONIS (ZBW)
84
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
4
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
8
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
9
Social media advertising features that enhance consumers' positive responses to ads
Hassan, Heba E.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
5
,
pp. 874-900
Persistent link: https://www.econbiz.de/10015049470
Saved in:
10
Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta
;
Shephard, Arlesa
;
Muralidharan, …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
6
,
pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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