How do social media influencers induce the urge to buy impulsively? : social commerce context
Year of publication: |
2024
|
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Authors: | Shamim, Komal ; Azam, Muhammad ; Islam, Tahir |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103621, p. 1-13
|
Subject: | Fashion influencers | Influencer credibility | Media credibility | Message credibility | Persuasion knowledge | Trust in branded posts | Urge to buy impulsively | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility | Markenführung | Brand management | Vertrauen | Confidence | Mode | Fashion | Online-Marketing | Internet marketing |
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