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subject:"Markenführung"
~isPartOf:"Journal of marketing management : MM"
~subject:"Advertising"
~subject:"Marketing"
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Markenführung
Advertising
Marketing
Internet marketing
46
Online-Marketing
46
Social Web
24
Social web
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
12
social media
12
Beziehungsmarketing
9
Relationship marketing
9
Brand image
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Viral marketing
6
Virales Marketing
6
Werbung
6
Customer integration
5
Kundenintegration
5
Advertising effects
4
Social network
4
Soziales Netzwerk
4
Werbewirkung
4
Confidence
3
Facebook
3
Innovation
3
Online retailing
3
Online-Handel
3
Vertrauen
3
social networking sites
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Consumer attitudes
2
Data protection
2
Datenschutz
2
Deregulation
2
Deregulierung
2
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17
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Beatson, Amanda T.
1
Borgerson, Janet L.
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chen, Junsong
1
Davis, Judy Foster
1
Dessart, Laurence
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Ewing, Mike
1
Garrod, Brian
1
Hackley, Christopher E.
1
Haider, Kamran
1
Hamilton, Kathy
1
Harbor, Catherine
1
Harris, Lloyd C.
1
He, Hongwei
1
Hewer, Paul
1
Hodis, Monica Alexandra
1
Lin, Shan
1
Maplestone, Vanya Louise
1
Meneses, Rita W.
1
Michaelidou, Nina
1
Moraes, Caroline
1
Morgan-Thomas, Anna
1
Pedersen, Per Egil
1
Polonsky, Michael J.
1
Quinton, Sarah
1
Riedel, Aimee S.
1
Ross, William T.
1
Sashittal, Hemant Chaitanya
1
Schroeder, Jonathan E.
1
Solem, Birgit Andrine Apenes
1
Sriramachandramurthy, Rajendran
1
Thomas, Robert
1
Tiwsakul, Amy Rungpaka
1
Valos, Michael J.
1
Veloutsou, Cleopatra
1
Wang, Weiyue
1
Weeks, Clinton S.
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
121
International journal of advertising : the review of marketing communications
93
International journal of internet marketing and advertising : IJIMA
86
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
58
Journal of retailing and consumer services
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
The journal of product & brand management
47
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
The journal of brand management : an international journal
37
Journal of advertising research
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of promotion management : JPM
31
SpringerLink / Bücher
27
Cogent business & management
24
Journal of internet commerce
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing intelligence & planning
22
Business horizons
20
Journal of marketing research : JMR
19
Psychology & marketing
19
European journal of marketing : EJM
18
International journal of technology marketing : IJTMkt
18
Young consumers : insight and ideas for responsible marketers
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of electronic marketing and retailing : IJEMR
16
Journal of current issues and research in advertising
16
Tourism management : research, policies, practice
16
Asia Pacific journal of marketing and logistics
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Springer eBook Collection
15
Technological forecasting & social change : an international journal
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Journal of fashion marketing and management
14
Journal of strategic marketing
14
European journal of operational research : EJOR
13
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ECONIS (ZBW)
17
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1
Selling whiteness? : a critical review of the literature on marketing and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
Am I intruding? : developing a conceptualisation of advertising intrusiveness
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 750-774
Persistent link: https://www.econbiz.de/10011935383
Saved in:
3
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
4
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
5
"At the desire of several persons of quality and lovers of Musick" : pervasive and persuasive advertising for public commercial concerts in London 1672-1749
Harbor, Catherine
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1170-1203
Persistent link: https://www.econbiz.de/10011850329
Saved in:
6
Integrating social media within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
7
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
8
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
9
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
10
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
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