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subject:"Markenführung"
~person:"Fritz, Wolfgang"
~person:"Loureiro, Sandra Maria Correia"
~person:"Vrontis, Demetris"
~source:"econis"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
43
Online-Marketing
43
Social Web
20
Social web
20
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
12
Beziehungsmarketing
10
Electronic Commerce
10
Relationship marketing
10
Marketing management
8
Marketingmanagement
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Deutschland
7
Germany
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Online retailing
6
Online-Handel
6
Viral marketing
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Internet
5
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5
Customer satisfaction
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Instagram
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Kundenzufriedenheit
4
Theorie
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social media
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3
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Internetnutzung
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Mobile marketing
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Werbewirkung
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Fritz, Wolfgang
Loureiro, Sandra Maria Correia
Vrontis, Demetris
Kollmann, Tobias
11
Law, Chun Hung Roberts
10
Ko, Eunju
9
Rita, Paulo
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Chaffey, Dave
7
Hajli, Nick
7
Karjaluoto, Heikki
7
Rahman, Zillur
7
Usman, Osly
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Khan, Imran
6
Kumar, Vikas
6
Okumus, Fevzi
6
Pauwels, Koen
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Sreejesh, S.
6
Thaichon, Park
6
Theobald, Elke
6
Tiago, Flávio Borges
6
Vashisht, Devika
6
Alleman, James H.
5
Bilgihan, Anil
5
Bilro, Ricardo Godinho
5
Dinerstein, Michael
5
Einav, Liran
5
Filieri, Raffaele
5
Gensler, Sonja
5
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
E-business : state of the art of ICT based challenges and solutions
1
Global business & economics review
1
International journal of consumer studies
1
International journal of entrepreneurship and small business : IJESB
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
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