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subject:"Markenführung"
~person:"Fritz, Wolfgang"
~person:"Vrontis, Demetris"
~source:"econis"
~subject:"Brand management"
~subject:"E-commerce"
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Markenführung
Brand management
E-commerce
Internet marketing
29
Online-Marketing
29
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8
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7
Germany
7
Marketing management
7
Marketingmanagement
7
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7
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7
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6
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Fritz, Wolfgang
Vrontis, Demetris
Kollmann, Tobias
11
Law, Chun Hung Roberts
10
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Chaffey, Dave
7
Hajli, Nick
7
Karjaluoto, Heikki
7
Rahman, Zillur
7
Usman, Osly
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Khan, Imran
6
Kumar, Vikas
6
Lambrecht, Anja
6
Martínez-López, Francisco J.
6
Okumus, Fevzi
6
Pauwels, Koen
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Sohail, M. Sadiq
6
Sreejesh, S.
6
Thaichon, Park
6
Theobald, Elke
6
Tiago, Flávio Borges
6
Vashisht, Devika
6
Alleman, James H.
5
Bilgihan, Anil
5
Bilro, Ricardo Godinho
5
Dinerstein, Michael
5
Einav, Liran
5
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
International journal of internet marketing and advertising : IJIMA
2
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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11
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
4
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
5
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
6
Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003652433
Saved in:
7
Markteintrittsstrategien in der Internet-Ökonomie
Fritz, Wolfgang
- In:
Markteintritts-Management : Probleme, Strategien, …
,
(pp. 223-238)
.
2000
Persistent link: https://www.econbiz.de/10001500655
Saved in:
8
Markteintrittsstrategien in der Internet-Ökonomie
Fritz, Wolfgang
-
1999
Persistent link: https://www.econbiz.de/10009413771
Saved in:
9
Handelsmarketing und electronic commerce im Internet
Fritz, Wolfgang
-
1998
Persistent link: https://www.econbiz.de/10000683178
Saved in:
10
Dynamik des Internet-Marketing in der Versicherungswirtschaft : 1997 und 1998 im Vergleich
Fritz, Wolfgang
-
1998
Persistent link: https://www.econbiz.de/10009413180
Saved in:
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