Handelsmarketing und electronic commerce im Internet
Wolfgang Fritz
| Year of publication: |
1998
|
|---|---|
| Authors: | Fritz, Wolfgang |
| Publisher: |
Braunschweig : Techn. Univ. |
| Subject: | Disintermediation | Handelsmarketing | Retail marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Theorie | Theory | Handelsbetrieb |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IV, 47, 5 Bl. graph. Darst. |
|---|---|
| Series: | Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig. - Braunschweig : Inst. für Wirtschaftswiss. der Techn. Univ., ZDB-ID 1389193-5. - Vol. 98/04 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 39 - 46 |
| ISBN: | 3-930166-85-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000683178