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subject:"Markenführung"
~person:"Loureiro, Sandra Maria Correia"
~person:"Michaelidou, Nina"
~subject:"Consumer behaviour"
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Markenführung
Consumer behaviour
Internet marketing
26
Online-Marketing
26
Social Web
20
Social web
20
Konsumentenverhalten
15
Brand management
13
Beziehungsmarketing
9
Relationship marketing
9
Viral marketing
9
Virales Marketing
9
Brand image
8
Markenimage
8
Online retailing
5
Online-Handel
5
Advertising effects
4
Instagram
4
Werbewirkung
4
Brand
3
Customer satisfaction
3
Facebook
3
Kundenzufriedenheit
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile Anwendung
3
Mobile application
3
social media
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B-to-B-Marketing
2
Business-to-business marketing
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Comparison
2
Customer engagement
2
Customer integration
2
E-commerce
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Electronic Commerce
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Emotion
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Fashion
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Geschlecht
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English
19
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Loureiro, Sandra Maria Correia
Michaelidou, Nina
Dwivedi, Yogesh Kumar
15
Filieri, Raffaele
13
Ghose, Anindya
12
Ko, Eunju
12
Law, Chun Hung Roberts
12
Pauwels, Koen
12
Rita, Paulo
12
Ahuja, Vandana
10
Urban, Glen L.
10
Akram, Umair
9
Hauser, John R.
9
Jerath, Kinshuk
9
Sreejesh, S.
9
Usman, Osly
9
Wilbur, Kenneth C.
9
Dens, Nathalie
8
Hollebeek, Linda D.
8
Kreutzer, Ralf T.
8
Liberali, Guilherme
8
Okumus, Fevzi
8
Ozuem, Wilson
8
Rahman, Zillur
8
Richard, Marie-Odile
8
Schivinski, Bruno
8
Seo, Yuri
8
Stephen, Andrew T.
8
Wu, Luorong
8
Chen, Huan
7
Choi, Yung Kyun
7
Grewal, Dhruv
7
Hudders, Liselot
7
Kannan, P. K.
7
Karjaluoto, Heikki
7
Labrecque, Lauren I.
7
Pavlou, Paul A.
7
Pelsmacker, Patrick de
7
Phua, Joe
7
Reijmersdal, Eva A. van
7
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Journal of promotion management : innovations in planning and applied research
4
Journal of marketing management : MM
2
E-business : state of the art of ICT based challenges and solutions
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International marketing review
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
19
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19
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
4
Femvertising practices on social media : a comparison of luxury and non-luxury brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1285-1300
Persistent link: https://www.econbiz.de/10013429200
Saved in:
5
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
6
Customers' online interaction experiences with fashion brands : e-information and e-buying
Loureiro, Sandra Maria Correia
;
Amorim, Marlene
- In:
E-business : state of the art of ICT based challenges …
,
(pp. 81-97)
.
2017
Persistent link: https://www.econbiz.de/10011858948
Saved in:
7
Consumers' ethical perceptions of social media analytics practices : risks, benefits and potential outcomes
Michaelidou, Nina
;
Micevski, Milena
- In:
Journal of business research : JBR
104
(
2019
),
pp. 576-586
Persistent link: https://www.econbiz.de/10012105197
Saved in:
8
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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