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subject:"Markenimage"
~isPartOf:"European journal of marketing"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Markenimage
Werbewirkung
Consumer behaviour
3
Konsumentenverhalten
3
Neuroscience
3
Neurowissenschaften
3
Advertising effects
2
Consumer neuroscience
2
Advertising
1
Argument quality
1
Beer
1
Bier
1
Cognition
1
Electrical conductance sensor
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Electroencephalogram
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Emotion
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Eye-tracking
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Guidelines
1
Induction of emotion
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Influencer marketing
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Kognition
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Market research
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Marketing
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Marktforschung
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MfNIRS
1
Neuroimaging methods
1
Neuromarketing
1
Number of followers
1
Perception
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Product quality
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Produktqualität
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Visual attention
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Wahrnehmung
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Aufsatz in Zeitschrift
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De Angelis, Matteo
1
Giraldi, Janaina de Moura Engracia
1
Lourenção, Marina Toledo de Arruda
1
Oliveira, Jorge Henrique Caldeira de
1
Paula, André Luiz Damião de
1
Pozharliev, Rumen
1
Rossi, Dario
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European journal of marketing
Journal of advertising research
7
Psychology & marketing
5
The journal of product & brand management
4
Journal of marketing research : JMR
3
European research studies
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising : official publication of the American Academy of Advertising
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of business innovation and research : IJBIR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of neuroscience, psychology, and economics
1
Journal of retailing and consumer services
1
Journal of social marketing : JSOCM
1
Marketing letters : a journal of research in marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
Effect of emotion induction on potential consumers' visual attention in beer advertisements : a neuroscience study
Paula, André Luiz Damião de
;
Lourenção, Marina …
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 202-225
Persistent link: https://www.econbiz.de/10013502475
Saved in:
2
Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
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