Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Year of publication: |
2022
|
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Authors: | Pozharliev, Rumen ; Rossi, Dario ; De Angelis, Matteo |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 922-948
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Subject: | Argument quality | Consumer neuroscience | Influencer marketing | Number of followers | Source credibility | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Neurowissenschaften | Neuroscience | Produktqualität | Product quality | Werbewirkung | Advertising effects |
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