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subject:"Markenpolitik"
~isPartOf:"Global business review"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
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Markenpolitik
Markenführung
Beziehungsmarketing
37
Brand management
37
Consumer behaviour
37
Konsumentenverhalten
37
Relationship marketing
37
Brand loyalty
34
Markentreue
34
Brand
32
Markenartikel
32
Brand image
31
Markenimage
31
Customer satisfaction
11
Kundenzufriedenheit
11
Social Web
8
Social web
8
Internet marketing
7
Online-Marketing
7
Personality psychology
6
Persönlichkeitspsychologie
6
Emotion
5
Brand relationship
4
Confidence
4
Customer integration
4
Kundenintegration
4
Vertrauen
4
brand loyalty
4
Brand experience
3
Brand identification
3
Customer retention
3
Kundenbindung
3
Social media
3
Viral marketing
3
Virales Marketing
3
Brand attitude
2
Brand co-creation
2
Brand engagement
2
Brand equity
2
Brand love
2
Brand personality
2
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Undetermined
30
Free
1
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Article
37
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Article in journal
37
Aufsatz in Zeitschrift
37
Language
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English
37
Author
All
Guzman, Francisco
2
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Bapat, Dhananjay
1
Basu, Protik
1
Behi, Azza Temessek
1
Beig, Faseeh Amin
1
Belaid, Samy
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Brexendorf, Tim Oliver
1
Chang, Hua
1
Chatterjee, Debaleena
1
Chen, Jiawen
1
Chieng, Fayrene
1
Coelho, Filipe
1
Du, Peng
1
Dwivedi, Yogesh Kumar
1
Eastman, Jacqueline Kilsheimer
1
Fatma, Mobin
1
Faßnacht, Martin
1
Ferreira, Alcina G.
1
Giovanis, Apostolos
1
Guo, Rui
1
Gómez-Suárez, Mónica
1
Habachi, Salma
1
Hepola, Janne
1
Hintikka, Anni
1
Hsieh, Sara H.
1
Huang, Travis K.
1
Karjalouto, Heikki
1
Kaufmann, Hans Rüdiger
1
Khan, Imran
1
Khan, Mohammad Furqan
1
Kim, Pielah
1
Kingshott, Russel PJ
1
Kozak, Nazmi
1
Kuikka, Anna
1
Laukkanen, Tommi
1
Lee, Crystal T.
1
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Published in...
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Global business review
Journal of hospitality marketing & management
The journal of product & brand management
Journal of retailing and consumer services
25
The journal of brand management : an international journal
21
Journal of business research : JBR
20
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
9
International journal of internet marketing and advertising : IJIMA
8
European journal of marketing : EJM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of strategic marketing
6
The IUP journal of brand management : IJBRM
6
Journal of marketing analytics : JMA
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of business innovation and research : IJBIR
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Management decision : MD
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
37
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1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
3
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
4
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
5
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
6
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
7
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
8
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
9
Role of corporate social responsibility authenticity in developing perceived brand loyalty : a consumer perceptions paradigm
Safeer, Asif Ali
;
Liu, Hancheng
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 330-342
Persistent link: https://www.econbiz.de/10013552963
Saved in:
10
Classification analysis for brand loyalty determination
Chatterjee, Debaleena
;
Basu, Protik
- In:
Global business review
24
(
2023
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10014229807
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