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subject:"Markenpolitik"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"United States"
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Markenpolitik
Beziehungsmarketing
Kundenbindung
United States
Brand
2
Brand image
2
Brand loyalty
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
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Markentreue
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Relationship marketing
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brand loyalty
2
Automotive industry
1
Customer retention
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India
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Indien
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Kfz-Industrie
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Personality psychology
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Persönlichkeitspsychologie
1
attitudinal loyalty
1
automobile sector
1
behavioural loyalty
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brand preference
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brand selection
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personal care products
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personality
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rural-urban
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Agarwal, Kirti
1
Joshi, Gaurav
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Maninder Singh
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Pathak, Deepti
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Priya, Samant Shant
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Sharma, Sakshi
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International journal of Indian culture and business management : IJICBM
The journal of product & brand management
28
Journal of retailing and consumer services
27
Journal of business research : JBR
23
The journal of brand management : an international journal
19
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
12
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
The IUP journal of brand management : IJBRM
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
European journal of marketing : EJM
5
Global business review
5
Journal of marketing management : MM
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
Exploring the rise of fandom in contemporary consumer culture
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of consumer studies
3
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
Saved in:
2
Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sharma, Sakshi
;
Maninder Singh
- In:
International journal of Indian culture and business …
22
(
2021
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10012511216
Saved in:
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