Impact of brand selection on brand loyalty with special reference to personal care products : a rural urban comparison
Sakshi Sharma, Maninder Singh
| Year of publication: |
2021
|
|---|---|
| Authors: | Sharma, Sakshi ; Maninder Singh |
| Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 22.2021, 2, p. 287-308
|
| Subject: | brand selection | brand loyalty | personal care products | rural-urban | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2021.113017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012511216